‘LOZ-i’ is derived from Laurens childhood nickname. Lauren is a Fashion Graduate from the University for the Creative Arts Epsom.
Lauren said the inspiration for her Graduate Collection for LOZ-i, named ‘Rags and Riches’, stemmed from her own ambitious nature. She says “I Found my root of ambition during university and she aimed to really showcase this through her Final Major Project. My Mother always talks of positive affirmation and ambition, and I vaguely remember her telling me when leaving for university “Go Get it Girl” and these words of female positivity inspire my first  collection for LOZ’i.” Lauren channels her upbringing by embracing both urban and rural living, blurring the line of cottage and commute through design but parcticulary through her unique pixelated floral motif. Rags and Riches aims to showcase these messages of ambition and female empowerment but also empower the consumer by feeding their ambition and allowing her to embrace her liberty.